Alex Ecenia, Executive Director

Alex Ecenia has served Boneshaker Project in several roles since she started as Boneshaker’s first full-time employee in 2013. Alex helped founder Todd Reed start Boneshaker in 2011, while she was still attending the University of Texas at Austin. After graduating, she moved to L.A. to work for the ‘mustachioed men’ of Movember, and later New York City, pursuing her passion for events with a boutique event-planning firm. When she returned to Austin, it was to join Boneshaker Project as the Development Coordinator and later the Development Operations Director.

In the last four years, Alex has helped Boneshaker grow its program impact, donor base, event production, and social media network. To her, Boneshaker Project is about kids having fun and finding their own paths to healthy choices, guided by mentors who inspire them. When she’s not at Boneshaker HQ, Alex is always on the go. You can find her running Town Lake, taking hot yoga classes or checking off her endless bucket list of Austin foodie spots.

Will Ross, Cycling Director


Will, a sports enthusiast and family man, lives with his wife, Casey and two kids, Liam and Logan in South Austin. Luckily, his oldest, Mariah, isn’t far away either, as she attends St. Edward’s University. Will works nearly full time with Boneshaker Project and also holds down two other jobs: fitness training and massage therapy. For Will, cycling takes priority, but he also enjoys ping-pong, kickball, soccer, paddle boarding, fishing, and snowboarding. He loves to cook, play with his kids, and travel with family. If you want to know about today’s weather, just ask Will. As an extreme weather buff, he loves to be the entertaining weatherman for his friends and family, while using technical, confusing jargon like “dry line,” ”slow moving trough”, “hook echo signature”, “virga” and “over running”. Will has been with Boneshaker Project since its inception and continues to put all he has into spreading awareness and helping the organization grow, while getting kids active and healthy!

Cassandra Henkiel, Athletic Director


Cassandra’s passion for athletics started in her youth and continues on in her personal and professional life. From a competitive gymnast to an elite distance runner, Cassandra has various athletic experience and achievements under her belt. With well over 20 years in the fitness industry and as a Master Personal Trainer, she has coached/trained gymnasts and runners, as well as various clients of all ages, demographics, and fitness levels. From community recreation centers, to schools, to the gym, Cassandra enjoys encouraging, motivating, and having fun, while educating on the benefits of living an active and healthy lifestyle. When Cassandra is not coaching or training others, she’s enjoying the great outdoors- running, lifting weights, biking, swimming, or sharing a wonderful healthy meal with her cherished friends in Austin, anywhere in the US, or abroad. She’s a lover of travel!


Monica Perez, Project Coordinator

Monica grew up in Austin and has always been active and involved in sports. She went to Tusculum College in Tennessee to play soccer, and during summers worked for Austin Parks & Recreation as a summer camp counselor. After college, Monica worked for a law firm while playing on Austin’s first semi-professional women’s soccer team, FC Austin Elite. She still plays as much as she can, playing indoor at Soccer Zone and outdoor with the Austin Co-Ed Soccer Association on the weekends. When Monica isn’t playing soccer, she loves spending time with her dog, Henley, and meeting up with friends for brunch.