Paul Carrozza

Executive Director


An accomplished All-American athlete and a seasoned coach, Paul Carrozza joins us from the RunTex Foundation with many years of experience in creative, community-based programming. He is a dynamic and energetic entrepreneur who has aided many renowned Austin-based organizations such as The Trail Foundation and Marathon Kids. Paul has also served on a number of community boards and advisory councils, including the President’s Council on Physical Fitness and Sports during the George W. Bush Administration.

Paul describes himself as a “fitness philanthropist” and he is excited to bring new strategy to Boneshaker Project. He is committed to developing quality programs and events that contribute to economic growth and increased quality of life in the greater Austin community.

Alex Ecenia

Development & Operations


Alex, our first full-time employee, helped Boneshaker Project in its earliest days, back in 2011, while she was still attending the University of Texas at Austin. After graduating, she moved to L.A. to work for the ‘mustachioed men’ of Movember, and later NYC, pursing her love of  fundraising with a boutique event-planning firm. Alex is thrilled to be back in Austin, TX fundraising and working for kids. To her, Boneshaker Project is about kids having fun and finding their own paths to healthy choices, guided by mentors who inspire them. When she’s not at Boneshaker HQ, Alex is always on the go. You can find her running Town Lake, taking hot yoga classes or checking off her endless bucket list of Austin foodie spots.

Will Ross

Cycling Coach


Will, a sports enthusiast and family man, lives with his wife, Casey and two kids, Liam and Logan in South Austin. Luckily, his oldest, Mariah, isn’t far away either, as she attends St. Edward’s University. Will works nearly full time with Boneshaker Project and also holds down two other jobs: fitness training and massage therapy. For Will, cycling takes priority, but he also enjoys ping-pong, kickball, soccer, paddle boarding, fishing, and snowboarding. He loves to cook, play with his kids, and travel with family. If you want to know about today’s weather, just ask Will. As an extreme weather buff, he loves to be the entertaining weatherman for his friends and family, while using technical, confusing jargon like “dry line,” ”slow moving trough”, “hook echo signature”, “virga” and “over running”. Will has been with Boneshaker Project since its inception and continues to put all he has into spreading awareness and helping the organization grow, while getting kids active and healthy!

Cassandra Henkiel

Fitness Coach 


Cassandra’s passion for athletics started in her youth and continues on in her personal and professional life. From a competitive gymnast to an elite distance runner, Cassandra has various athletic experience and achievements under her belt. With well over 20 years in the fitness industry and as a Master Personal Trainer, she has coached/trained gymnasts and runners, as well as various clients of all ages, demographics, and fitness levels. From community recreation centers, to schools, to the gym, Cassandra enjoys encouraging, motivating, and having fun, while educating on the benefits of living an active and healthy lifestyle. When Cassandra is not coaching or training others, she’s enjoying the great outdoors- running, lifting weights, biking, swimming, or sharing a wonderful healthy meal with her cherished friends in Austin, anywhere in the US, or abroad. She’s a lover of travel!